All stainless steel hinges that exceed EU standards

JINIO HARDWARE WAYSON SU

All stainless steel hinges that exceed EU standards

Since the 1990s, our country's hardware industry has maintained a high-speed development , which has become the world's largest producer in this century. According to reports, in 2014, the scale of our country's hardware market has exceeded 100 billion RMB, reaching 270 billion RMB in 2016. According to the general calculation method, hardware accounts for 20%~30% of the market, and will grow steadily at a rate of more than 10% every year thereafter.

Looking at the hardware industry market from a global perspective, hardware companies in Europe and the United States earn high "brand profits", that is, they focus on product research and development and retain a large number of patent about hardware ; Japan, South Korea, Taiwan Province of China and other countries and regions Enterprises earn a considerable "circulation profit", that is, the profit of the modern service industry, and retain a small part of patents; due to the long-term export attributes of our country, hardware is mainly in the form of OEM or OEM processing, and what it earns is "Low profit", one is that there are no innovative products, and the other is that due to the large number of hardware categories, many countries still not yet formed a complete related independent intellectual property.

But fortunately, since 2014, with the further stabilization of China's position as a global hardware manufacturing center, the active capital operation of the industry has accelerated the fission of the hardware industry, and the competition in my country's hardware market has also shifted from price-based innovation to high-quality, high-tech. The products have improved the hardware independent intellectual property. It is worth mentioning that home hardware including hinges and slides are listed. This also provides a favorable environment for innovative hardware companies such as Jino to create products that are made in China. Independent patented hardware products.

Twenty years of sharpening a sword, never forgetting the original intention

In 1999, China's hardware manufacturing industry was starting. Su Weisheng, the general manager of Jino Hardware, graduated from middle school. At this time, he has a clear goal—to be engaged in the design and manufacture of hardware molds, and to promote the development of the hardware industry from a technical perspective. Since then, product R&D, production and workshop management have become his daily routine, and he has been doing it for more than ten years. The experience of these ten years is like a dose of bitter medicine. erased his innate eagerness for quick success and instant profit, he heard completely different voices from the outside world: in business and product production, one should be kind,and people should be heart-to-heart.

In 2010, the U.S. subprime mortgage crisis was still sweeping the world, and most Chinese hardware companies closed down or changed production. But fortunately, the level of China's hardware manufacturing industry has been greatly improved at this time. After discussing with his second cousin, Su Weisheng decided to go against the trend and build a factory to produce hinges out of responsibility for the family. With 500,000 yuan borrowed from relatives, the two established a company focusing on hinges and slide in Jieyang. It is named Guangdong Jino Hardware Industrial Co., Ltd., Ji - precision, meaning extremely high requirements on product precision; No-Promise, meaning a promise is worth a thousand gold. At this time,  Wayson Su didn't know that the choice he made for his family at that time would become his love later on. Love is the best talent, and this kind of talent made Jino embark on a different path - using stainless steel hinges to rectify the name of Jieyang Hardware.

Based on stainless steel hinges, supplemented by a 30-year warranty, to rectify the name of Jieyang Hardware

In the first three years after Jino was established, Wayson Su  used the resources he later joined as a shareholder focusing on international trade to accumulate funds by accepting OEM orders. But soon Wayson Su  discovered that the nature of OEM is to work for foreigners, it is not conducive to the development of the company in the long run. Only focusing on the domestic market is the foundation of the company and the brand. Only by relying on technological innovation can enterprises establish a foothold in the fierce domestic market. Therefore, in 2014, Jino decided to shift its focus to domestic sales. The icing on the cake was that with the addition of research and development genius Guo Yuwu, Jino "F4" officially joined, and Jino started the road of innovation to strengthening the company. It was also this year that Wayson Su , who was curious about knowledge, discovered a major opportunity in the domestic hinge market-the "adaptation to local conditions" of stainless steel hinges. Due to different regions, European brand hardware is not suitable for most areas in China, because of its low moisture resistance, it cannot adapt to the humid climate in China's coastal areas, and it has not made localized changes to "adapt measures to local conditions". It is a very big opportunity for enterprises. At that time, there was no enterprise in the "China Hinge Industry Base" in Shunde, Foshan,to produce complete stainless steel hinges, and the quality of stainless steel hinges made in Jieyang was poor. Times make heroes, and Jino "F4" immediately decided to vigorously develop stainless steel hinges. By purchasing high-quality 304 stainless steel raw materials and improving the heat treatment of hinge parts, in 2014, Jino officially launched the world's first stainless steel hinge——SUS304 all-stainless steel hinge , opened a new era of stainless steel hinges. It is worth mentioning that the SUS304 all-stainless steel hinge and slide have been fully matured after two years, and its standard exceeds the third-level standard of the European DIN EN15570 and EN 15338 standards. The main product, all-stainless steel buffer hinge, has reached 500 hours of acid (AASS) test ISO9227:2012 level 9 and EN15570 level 3 standards, the service life exceeds the European standard and reaches 7.4 kg door load bearing 150,000 fatigue tests. So far, the small hinge has three major innovations: soakable, all stainless steel, and localized. With the product, how to occupy the market high ground? Wayson Su  replied with four words: develop slowly. As a "new" brand in the hardware industry and its product prices are at the same level as foreign products, Wayson Su  knows that only by implementing two strategies can he conquer the high ground in the market: first, the local preemption strategy, starting with Jieyang to develop the local market, and then relying on word of mouth and publicity for success It is most efficient to lay out the market in the province and outside the province. Secondly, the profit strategy and the diversification of the market determine the irrationality of the market demand. For the merchants, the maximization of profits is the first condition. Under the circumstances, the one with the largest profit wins, and Jino promises a 30-year warranty, which is unprecedented in the hardware hinge industry. "The 30-year warranty is Jino's commitment and guarantee to every consumer. We insist on sticking to the original dream, Only ingenuity can live up to the time!"

The raw materials of stainless steel, the absolute best products, the high cost performance, the maximum profit, the 30-year warranty, and the traceability of each hinge have made Jino all stainless steel hinges and slide . Today, Jino SUS304 all stainless steel hinges and slide are widely used in high-end whole house customization, cabinets, overall custom wardrobes, bathroom furniture, office furniture, laboratories, yachts, medical equipment and other fields.

Regarding why not build a factory in Leliu Town, the largest metal slide production base in Asia and the largest hinge production base in China, Wayson Su  stated that he had planned in his early years, but ultimately decided to stay in Jieyang with a Guangzhou subsidiary and operation center. However, due to Jieyang Hardware's long-term impression of being beautiful, but with low prices and poor quality, Wayson Su  hopes to change this situation, And we have established our own Chinese brand in the international hardware market, using high-end stainless steel hinges and slide to uphold the name of Jieyang Hardware and China Hardware.

Dreams make us different

However, due to long-term involvement in export trade, Jino is not familiar with the domestic market. Therefore, after turning to domestic sales, "F4" formulated a 5-year plan and did not rush to make money, but rather accumulated and precipitated. In 2014, after transitioning to domestic sales, we began to participate in various exhibitions and recruit agents. Gradually, we realized that it was not feasible. For a long time, we were not familiar with the domestic market in exporting, so from the second and third years, we did not recruit agents. Instead, we chatted with people at exhibitions and accumulated experience. At that time, we set the domestic market as our main battlefield, so we dared not make mistakes, we can not make mistakes.

In the international hardware market, there are very few independent brands of Chinese hardware, and there are almost no well-known independent brands. This has become a weakness of the Chinese hardware industry and a concern for Wayson Su . Therefore, five years later, becoming a well-known Chinese independent brand in the international hardware market has become Wayson Su 's vision, as well as the vision of Jino people. One thing, a group , and a lifetime, contribute to the rise of Made in China, Using a hinge as a medium to reach every corner of the world. I think there is no difference in my life between making a hinge and making a candy. They are both media that bridge my path to freedom, find a career that belongs to my destiny, and let me love it from the bottom of my heart. Love these hinges, and love makes us different from others

Build the world's cheapest high-quality hinge

Five years ago, Jino built the most expensive hinge in China; today, five years later, Jino will build the cheapest hinge in the world. How to make the cheapest hinge in absolute terms? Jino "F4" has a long-term conclusion, and the product has begun to take shape. Firstly, it still uses the best stainless steel as the raw material, and works hard on the structure to reduce the number of internal connectors. The research and development structure is simpler, the hinge quality is more stable, and the life is longer; secondly, improve the production line and realize automatic production, so as to achieve the "cheapest". The cheapest is the absolute value, that is, the price is even cheaper on the basis that the quality must meet the standard. According to Wayson Su , this product is still being perfected and has applied for exclusive property rights. It will be available next year at the latest.

How should Chinese hardware face the European and American markets by creating Chinese made products and winning foreign markets? A new survey shows that 90% of multinational companies in Europe and America have integrated innovation into their corporate strategies, with 80% having established research and development centers. Most companies say they will invest at least 10% of their profits in research and development. Continuing with this will inevitably lead to a widening hardware gap between China and Europe and the United States. The direct consequence is that the polarization trend of the domestic hardware brand camp will expand after capital enters, and the market will begin to undergo a significant reshuffle. Hardware giants will gradually emerge. Regarding this, Wayson Su  was quite impressed: "According to our analysis of the data of Europe, America and Taiwan, China Province in the past 50 years, we can draw a conclusion that in the next 20 years, there will be only 5 to 10 hinge factories in China. Enterprises with substandard quality, no intellectual property rights, and low management level will be eliminated. We are confident that with high-quality and low-cost hinges, we will occupy the Chinese market and foreign markets, and grow into the only 5 to 10 domestic hinge enterprises."

In response to industry characteristics such as internationalization of domestic competition, domestication of international competition, and severe plagiarism, Wayson Su  bluntly stated: I would like to give three suggestions to Chinese business people: first, when doing something, one should have a long-term vision and goals; second, when making products, do not pay too much attention to cost at the beginning, but focus on quality. When the quality reaches a high point, then consider how to reduce the cost of the product and create a low-priced and high-quality product, because you have already accumulated technology and quality; finally, I believe that business colleagues should focus on the market and competition Competitors are placed abroad, which is beneficial for the nation and the country. This year, there is a new signal in Germany, with a negative GDP growth of 0.5. This tells us that many domestic industries have reached the level of European enterprises, and some of the high-end manufacturing industries that previously belonged to Germany have been replaced by products from domestic enterprises. At the same time, products with independent patents can fully consider entering the European market

Five years ago, in 2014, Wayson Su  only wanted to make a good hinge; Five years later, in 2025, Wayson Su  wants to achieve an annual output value of 800 million yuan. Whether it is the future that he dared not think about in the past or the output value that he dared to think about in the future, Wayson Su  always holds a heart of why, casting an absolute market for Jino Hardware with the pursuit of knowledge if hungry and modesty if foolish.

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